{"id":780,"date":"2026-03-01T17:39:25","date_gmt":"2026-03-01T16:39:25","guid":{"rendered":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/?page_id=780"},"modified":"2026-03-11T12:40:26","modified_gmt":"2026-03-11T11:40:26","slug":"projet-vamonos","status":"publish","type":"page","link":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/projet-vamonos\/","title":{"rendered":"Projet Vamonos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"780\" class=\"elementor elementor-780\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a13f31 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"6a13f31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f4e8c elementor-widget elementor-widget-text-editor\" data-id=\"d2f4e8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"px-3 font-sans\"><h4><strong><em>Ce projet avait pour but d\u2019\u00e9tudier une entreprise r\u00e9elle (Vamonos : m\u00e9dia social dans l\u2019\u00e9v\u00e8nementiel) afin de proposer des axes d\u2019am\u00e9lioration pour cette derni\u00e8re et de p\u00e9renniser son activit\u00e9. Mon objectif ici \u00e9tait d\u2019\u00e9tablir une veille, une strat\u00e9gie de communication et un benchmarking<\/em><\/strong><\/h4><\/div><h5 class=\"h-[0.5px] bg-divider-gray dark:bg-divider-gray-dark shrink-0 mt-6\">\u00a0<\/h5><p><strong>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6854299 elementor-widget elementor-widget-image\" data-id=\"6854299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"450\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkingscreenpadlet-768x450.png\" class=\"attachment-medium_large size-medium_large wp-image-789\" alt=\"\" srcset=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkingscreenpadlet-768x450.png 768w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkingscreenpadlet-300x176.png 300w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkingscreenpadlet-1024x601.png 1024w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkingscreenpadlet-500x293.png 500w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkingscreenpadlet-800x469.png 800w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkingscreenpadlet.png 1127w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a71943a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"a71943a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e06fb3 elementor-widget elementor-widget-image\" data-id=\"4e06fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkekingscreen2padlet-768x576.png\" class=\"attachment-medium_large size-medium_large wp-image-794\" alt=\"\" srcset=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkekingscreen2padlet-768x576.png 768w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkekingscreen2padlet-300x225.png 300w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkekingscreen2padlet-500x375.png 500w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkekingscreen2padlet-800x600.png 800w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkekingscreen2padlet.png 982w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50eefe6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"50eefe6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc82ec7 elementor-widget elementor-widget-image\" data-id=\"fc82ec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkekingscreen2padlet-768x576.png\" class=\"attachment-medium_large size-medium_large wp-image-794\" alt=\"\" srcset=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkekingscreen2padlet-768x576.png 768w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkekingscreen2padlet-300x225.png 300w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkekingscreen2padlet-500x375.png 500w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkekingscreen2padlet-800x600.png 800w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkekingscreen2padlet.png 982w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3005cd3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"3005cd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cab9263 elementor-widget elementor-widget-image\" data-id=\"cab9263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"582\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarking3screnpadlet-768x582.png\" class=\"attachment-medium_large size-medium_large wp-image-795\" alt=\"\" srcset=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarking3screnpadlet-768x582.png 768w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarking3screnpadlet-300x227.png 300w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarking3screnpadlet-500x379.png 500w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarking3screnpadlet-800x606.png 800w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarking3screnpadlet.png 926w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a02363b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"a02363b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab82136 elementor-widget elementor-widget-image\" data-id=\"ab82136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"373\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkingscreen4padlet-768x373.png\" class=\"attachment-medium_large size-medium_large wp-image-796\" alt=\"\" srcset=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkingscreen4padlet-768x373.png 768w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkingscreen4padlet-300x146.png 300w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkingscreen4padlet-500x243.png 500w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkingscreen4padlet-800x388.png 800w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkingscreen4padlet.png 983w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62a3f8f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"62a3f8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7600e02 elementor-widget elementor-widget-image\" data-id=\"7600e02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"409\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkingscreen5padlet-768x409.png\" class=\"attachment-medium_large size-medium_large wp-image-797\" alt=\"\" srcset=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkingscreen5padlet-768x409.png 768w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkingscreen5padlet-300x160.png 300w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkingscreen5padlet-1024x546.png 1024w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkingscreen5padlet-500x267.png 500w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkingscreen5padlet-800x427.png 800w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-content\/uploads\/2026\/03\/benchmarkingscreen5padlet.png 1056w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48333fe e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"48333fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c44cc0f elementor-widget elementor-widget-text-editor\" data-id=\"c44cc0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong><em>Au cours de ce projet, mobilisant deux comp\u00e9tences majeures, j\u2019ai significativement renforc\u00e9 ma capacit\u00e9 d\u2019analyse strat\u00e9gique d\u2019un march\u00e9. Gr\u00e2ce \u00e0 la mise en \u0153uvre d\u2019un benchmarking approfondi, j\u2019ai appris \u00e0 comparer les acteurs existants, \u00e0 identifier leurs forces et leurs faiblesses, et \u00e0 rep\u00e9rer les opportunit\u00e9s de positionnement. Cette d\u00e9marche m\u2019a permis d\u2019adopter une vision plus globale et structur\u00e9e de l\u2019environnement concurrentiel.<\/em><\/strong><\/h5><h5><strong><em>Le projet m\u2019a aussi donn\u00e9 l\u2019opportunit\u00e9 d\u2019\u00e9laborer une v\u00e9ritable strat\u00e9gie de communication. Cela impliquait de choisir les canaux adapt\u00e9s, de d\u00e9finir un ton et une identit\u00e9 coh\u00e9rents, et de construire un message align\u00e9 avec le positionnement retenu. J\u2019ai ainsi d\u00e9velopp\u00e9 une r\u00e9flexion plus structur\u00e9e et strat\u00e9gique autour de la communication, en d\u00e9passant une simple logique op\u00e9rationnelle<\/em><\/strong><\/h5><h5><strong><em>La principale difficult\u00e9 rencontr\u00e9e r\u00e9sidait dans la diversit\u00e9 et la quantit\u00e9 des informations \u00e0 traiter. Il a fallu faire preuve de rigueur m\u00e9thodologique pour analyser, trier et comprendre ces donn\u00e9es parfois complexes. Cette \u00e9tape \u00e9tait essentielle afin de proposer des solutions pertinentes, argument\u00e9es et r\u00e9alistes<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ce projet avait pour but d\u2019\u00e9tudier une entreprise r\u00e9elle (Vamonos : m\u00e9dia social dans l\u2019\u00e9v\u00e8nementiel) afin de proposer des axes d\u2019am\u00e9lioration pour cette derni\u00e8re et de p\u00e9renniser son activit\u00e9. Mon objectif ici \u00e9tait d\u2019\u00e9tablir une veille, une strat\u00e9gie de communication et un benchmarking \u00a0 . Au cours de ce projet, mobilisant deux comp\u00e9tences majeures, j\u2019ai significativement renforc\u00e9 ma capacit\u00e9 d\u2019analyse strat\u00e9gique d\u2019un march\u00e9. Gr\u00e2ce \u00e0 la mise en \u0153uvre d\u2019un benchmarking approfondi, j\u2019ai appris \u00e0 comparer les acteurs existants, \u00e0 identifier leurs forces et leurs faiblesses, et \u00e0 rep\u00e9rer les opportunit\u00e9s de positionnement. Cette d\u00e9marche m\u2019a permis d\u2019adopter une vision plus globale et structur\u00e9e de l\u2019environnement concurrentiel. Le projet m\u2019a aussi donn\u00e9 l\u2019opportunit\u00e9 d\u2019\u00e9laborer une v\u00e9ritable strat\u00e9gie de communication. Cela impliquait de choisir les canaux adapt\u00e9s, de d\u00e9finir un ton et une identit\u00e9 coh\u00e9rents, et de construire un message align\u00e9 avec le positionnement retenu. J\u2019ai ainsi d\u00e9velopp\u00e9 une r\u00e9flexion plus structur\u00e9e et strat\u00e9gique autour de la communication, en d\u00e9passant une simple logique op\u00e9rationnelle La principale difficult\u00e9 rencontr\u00e9e r\u00e9sidait dans la diversit\u00e9 et la quantit\u00e9 des informations \u00e0 traiter. Il a fallu faire preuve de rigueur m\u00e9thodologique pour analyser, trier et comprendre ces donn\u00e9es parfois complexes. Cette \u00e9tape \u00e9tait essentielle afin de proposer des solutions pertinentes, argument\u00e9es et r\u00e9alistes<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"class_list":["post-780","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-json\/wp\/v2\/pages\/780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-json\/wp\/v2\/comments?post=780"}],"version-history":[{"count":25,"href":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-json\/wp\/v2\/pages\/780\/revisions"}],"predecessor-version":[{"id":896,"href":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-json\/wp\/v2\/pages\/780\/revisions\/896"}],"wp:attachment":[{"href":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-json\/wp\/v2\/media?parent=780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}