{"id":1108,"date":"2026-03-13T09:56:07","date_gmt":"2026-03-13T08:56:07","guid":{"rendered":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/?page_id=1108"},"modified":"2026-03-14T13:35:47","modified_gmt":"2026-03-14T12:35:47","slug":"projet-entrepreneuriat","status":"publish","type":"page","link":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/projet-entrepreneuriat\/","title":{"rendered":"Projet Entrepreneuriat"},"content":{"rendered":"\t\t
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Au <\/span>cours <\/span>de <\/span>ce <\/span>projet <\/span>propos\u00e9 <\/span>par <\/span>mes <\/span>professeurs, <\/span>nous <\/span>avons <\/span>travaill\u00e9 <\/span>sur <\/span>un <\/span>projet <\/span>d\u2019entrepreneuriat. <\/span>L\u2019objectif <\/span>\u00e9tait <\/span>de <\/span>nous <\/span>mettre <\/span>dans <\/span>la <\/span>peau <\/span>d\u2019un <\/span>auto-<\/span>entrepreneur <\/span>qui <\/span>souhaite <\/span>lancer <\/span>son <\/span>activit\u00e9. <\/span>Cela <\/span>nous <\/span>a <\/span>permis <\/span>de <\/span>d\u00e9couvrir <\/span>les <\/span>premi\u00e8res <\/span>d\u00e9marches <\/span>n\u00e9cessaires <\/span>\u00e0 <\/span>la <\/span>cr\u00e9ation <\/span>d\u2019une <\/span>entreprise.<\/span><\/em><\/p>

Dans <\/span>ce <\/span>cadre, <\/span>nous <\/span>avons <\/span>d\u00fb <\/span>imaginer <\/span>une <\/span>id\u00e9e <\/span>de <\/span>business <\/span>et <\/span>expliquer <\/span>concr\u00e8tement <\/span>les <\/span>diff\u00e9rentes <\/span>\u00e9tapes <\/span>\u00e0 <\/span>r\u00e9aliser <\/span>pour <\/span>la <\/span>mettre <\/span>en <\/span>place. <\/span>Ce <\/span>travail <\/span>s\u2019est <\/span>termin\u00e9 <\/span>par <\/span>un <\/span>rendu <\/span>final <\/span>dans <\/span>lequel <\/span>nous <\/span>pr\u00e9sentions <\/span>notre <\/span>projet <\/span>ainsi <\/span>que <\/span>les <\/span>actions <\/span>n\u00e9cessaires <\/span>\u00e0 <\/span>sa <\/span>r\u00e9alisation.<\/span><\/em><\/p>

Pour <\/span>commencer, <\/span>nous <\/span>avons <\/span>rempli <\/span>un <\/span>Business <\/span>Model <\/span>Canvas<\/span><\/strong>, <\/span>un <\/span>outil <\/span>qui <\/span>permet <\/span>de <\/span>structurer <\/span>une <\/span>id\u00e9e <\/span>d\u2019entreprise <\/span>en <\/span>identifiant <\/span>les <\/span>\u00e9l\u00e9ments <\/span>essentiels <\/span>du <\/span>projet, <\/span>comme <\/span>les <\/span>clients, <\/span>la <\/span>proposition <\/span>de <\/span>valeur <\/span>ou <\/span>encore <\/span>les <\/span>ressources <\/span><\/em>n\u00e9cessaires<\/em>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ensuite, <\/span>j\u2019ai <\/span>d\u00fb <\/span>trouver <\/span>un <\/span>nom <\/span>pour <\/span>mon <\/span>entreprise, <\/span>d\u00e9finir <\/span>un <\/span>concept, <\/span>un <\/span>positionnement <\/span>ainsi <\/span>qu\u2019une <\/span>strat\u00e9gie <\/span>pour <\/span>d\u00e9velopper <\/span>mon <\/span>activit\u00e9. <\/span>Toutes <\/span>ces <\/span>\u00e9tapes, <\/span>bien <\/span>qu\u2019assez <\/span>longues, <\/span>m\u2019ont <\/span>permis <\/span>d\u2019avoir <\/span>une <\/span>vision <\/span>plus <\/span>claire <\/span>de <\/span>mon <\/span>projet <\/span>et <\/span>de <\/span>mieux <\/span>structurer <\/span>mon <\/span>id\u00e9e <\/span>de <\/span>business.<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Pour <\/span>acc\u00e9der <\/span>au <\/span>dossier <\/span>complet <\/span>du <\/span>projet, <\/span>cliquez <\/span>sur <\/span>le <\/span>bouton <\/span>ci-<\/span><\/em>dessou<\/em>s.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Pour <\/span>ce <\/span>projet <\/span>fictif <\/span>mais <\/span>r\u00e9aliste, <\/span>j\u2019ai <\/span>\u00e9labor\u00e9 <\/span>un <\/span>plan <\/span>de <\/span>financement <\/span>et <\/span>un <\/span>budget <\/span>pr\u00e9visionnel <\/span>afin <\/span>de <\/span>simuler <\/span>le <\/span>lancement <\/span>d\u2019une <\/span>plateforme <\/span>digitale <\/span>destin\u00e9e <\/span>aux <\/span>petits <\/span>cr\u00e9ateurs <\/span>de <\/span>contenu. <\/span>En <\/span>r\u00e9alisant <\/span>ce <\/span>travail, <\/span>j\u2019ai <\/span>rencontr\u00e9 <\/span>plusieurs <\/span>d\u00e9fis <\/span>typiques <\/span>d\u2019un <\/span>projet <\/span>entrepreneurial.<\/span><\/em><\/p>

La <\/span>premi\u00e8re <\/span>difficult\u00e9 <\/span>a <\/span>\u00e9t\u00e9 <\/span>d\u2019estimer <\/span>pr\u00e9cis\u00e9ment <\/span>les <\/span>besoins <\/span>financiers<\/span><\/strong>, <\/span>notamment <\/span>pour <\/span>les <\/span>outils <\/span>num\u00e9riques <\/span>et <\/span>la <\/span>cr\u00e9ation <\/span>de <\/span>la <\/span>plateforme. <\/span>En <\/span>tant <\/span>qu\u2019\u00e9tudiant, <\/span>j\u2019ai <\/span>d\u00fb <\/span>rester <\/span>r\u00e9aliste <\/span>par <\/span>rapport <\/span>\u00e0 <\/span>mes <\/span>ressources <\/span>disponibles <\/span>et <\/span>prioriser <\/span>les <\/span>postes <\/span>essentiels.<\/span><\/em><\/p>

Ensuite, <\/span>il <\/span>a <\/span>\u00e9t\u00e9 <\/span>compliqu\u00e9 <\/span>de <\/span>pr\u00e9voir <\/span>les <\/span>revenus<\/span><\/strong>, <\/span>car <\/span>il <\/span>fallait <\/span>faire <\/span>des <\/span>hypoth\u00e8ses <\/span>sur <\/span>le <\/span>nombre <\/span>d\u2019abonn\u00e9s, <\/span>de <\/span>clients <\/span>pour <\/span>le <\/span>coaching <\/span>et <\/span>les <\/span>ventes <\/span>de <\/span>templates. <\/span>Cela <\/span>m\u2019a <\/span>oblig\u00e9 <\/span>\u00e0 <\/span>me <\/span>baser <\/span>sur <\/span>des <\/span>recherches <\/span>de <\/span>march\u00e9 <\/span>et <\/span>\u00e0 <\/span>r\u00e9fl\u00e9chir <\/span>\u00e0 <\/span>une <\/span>progression <\/span>r\u00e9aliste <\/span>sur <\/span>12 <\/span>mois.<\/span><\/em><\/p>

Enfin, <\/span>j\u2019ai <\/span>appris <\/span>\u00e0 <\/span>structurer <\/span>un <\/span>budget <\/span>clair <\/span>et <\/span>lisible<\/span><\/strong>, <\/span>en <\/span>s\u00e9parant <\/span>les <\/span>revenus <\/span>des <\/span>charges <\/span>et <\/span>en <\/span>visualisant <\/span>le <\/span>r\u00e9sultat <\/span>annuel. <\/span>Ce <\/span>travail <\/span>m\u2019a <\/span>permis <\/span>de <\/span>mieux <\/span>comprendre <\/span>la <\/span>faisabilit\u00e9 <\/span>\u00e9conomique <\/span>d\u2019un <\/span>projet <\/span>digital <\/span>et <\/span>de <\/span>saisir <\/span>l\u2019importance <\/span>de <\/span>la <\/span>planification <\/span>financi\u00e8re, <\/span>m\u00eame <\/span>dans <\/span>un <\/span>contexte <\/span>fictif.<\/span><\/em><\/p>

Ce <\/span>projet <\/span>m\u2019a <\/span>donn\u00e9 <\/span>une <\/span>vision <\/span>concr\u00e8te <\/span>de <\/span>ce <\/span>que <\/span>repr\u00e9sente <\/span>la <\/span>gestion <\/span>d\u2019un <\/span>projet <\/span>entrepreneurial, <\/span>et <\/span>m\u2019a <\/span>permis <\/span>de <\/span>d\u00e9velopper <\/span>des <\/span>comp\u00e9tences <\/span>utiles <\/span>pour <\/span>tout <\/span>futur <\/span>lancement : <\/span>anticipation, <\/span>organisation <\/span>et <\/span>analyse <\/span>financi\u00e8re<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Au cours de ce projet propos\u00e9 par mes professeurs, nous avons travaill\u00e9 sur un projet d\u2019entrepreneuriat. L\u2019objectif \u00e9tait de nous mettre dans la peau d\u2019un auto-entrepreneur qui souhaite lancer son activit\u00e9. Cela nous a permis de d\u00e9couvrir les premi\u00e8res d\u00e9marches n\u00e9cessaires \u00e0 la cr\u00e9ation d\u2019une entreprise. Dans ce cadre, nous avons d\u00fb imaginer une id\u00e9e de business et expliquer concr\u00e8tement les diff\u00e9rentes \u00e9tapes \u00e0 r\u00e9aliser pour la mettre en place. Ce travail s\u2019est termin\u00e9 par un rendu final dans lequel nous pr\u00e9sentions notre projet ainsi que les actions n\u00e9cessaires \u00e0 sa r\u00e9alisation. Pour commencer, nous avons rempli un Business Model Canvas, un outil qui permet de structurer une id\u00e9e d\u2019entreprise en identifiant les \u00e9l\u00e9ments essentiels du projet, comme les clients, la proposition de valeur ou encore les ressources n\u00e9cessaires. Ensuite, j\u2019ai d\u00fb trouver un nom pour mon entreprise, d\u00e9finir un concept, un positionnement ainsi qu\u2019une strat\u00e9gie pour d\u00e9velopper mon activit\u00e9. Toutes ces \u00e9tapes, bien qu\u2019assez longues, m\u2019ont permis d\u2019avoir une vision plus claire de mon projet et de mieux structurer mon id\u00e9e de business. Pour acc\u00e9der au dossier complet du projet, cliquez sur le bouton ci-dessous. Dice-d6 Pour ce projet fictif mais r\u00e9aliste, j\u2019ai \u00e9labor\u00e9 un plan de financement et un budget pr\u00e9visionnel afin de simuler le lancement d\u2019une plateforme digitale destin\u00e9e aux petits cr\u00e9ateurs de contenu. En r\u00e9alisant ce travail, j\u2019ai rencontr\u00e9 plusieurs d\u00e9fis typiques d\u2019un projet entrepreneurial. La premi\u00e8re difficult\u00e9 a \u00e9t\u00e9 d\u2019estimer pr\u00e9cis\u00e9ment les besoins financiers, notamment pour les outils num\u00e9riques et la cr\u00e9ation de la plateforme. En tant qu\u2019\u00e9tudiant, j\u2019ai d\u00fb rester r\u00e9aliste par rapport \u00e0 mes ressources disponibles et prioriser les postes essentiels. Ensuite, il a \u00e9t\u00e9 compliqu\u00e9 de pr\u00e9voir les revenus, car il fallait faire des hypoth\u00e8ses sur le nombre d\u2019abonn\u00e9s, de clients pour le coaching et les ventes de templates. Cela m\u2019a oblig\u00e9 \u00e0 me baser sur des recherches de march\u00e9 et \u00e0 r\u00e9fl\u00e9chir \u00e0 une progression r\u00e9aliste sur 12 mois. Enfin, j\u2019ai appris \u00e0 structurer un budget clair et lisible, en s\u00e9parant les revenus des charges et en visualisant le r\u00e9sultat annuel. Ce travail m\u2019a permis de mieux comprendre la faisabilit\u00e9 \u00e9conomique d\u2019un projet digital et de saisir l\u2019importance de la planification financi\u00e8re, m\u00eame dans un contexte fictif. Ce projet m\u2019a donn\u00e9 une vision concr\u00e8te de ce que repr\u00e9sente la gestion d\u2019un projet entrepreneurial, et m\u2019a permis de d\u00e9velopper des comp\u00e9tences utiles pour tout futur lancement : anticipation, organisation et analyse financi\u00e8re<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"class_list":["post-1108","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-json\/wp\/v2\/pages\/1108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-json\/wp\/v2\/comments?post=1108"}],"version-history":[{"count":22,"href":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-json\/wp\/v2\/pages\/1108\/revisions"}],"predecessor-version":[{"id":1141,"href":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-json\/wp\/v2\/pages\/1108\/revisions\/1141"}],"wp:attachment":[{"href":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/Maloungila-Adam\/Site\/wp-json\/wp\/v2\/media?parent=1108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}