{"id":720,"date":"2026-01-05T13:05:35","date_gmt":"2026-01-05T12:05:35","guid":{"rendered":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/?page_id=720"},"modified":"2026-01-11T15:40:06","modified_gmt":"2026-01-11T14:40:06","slug":"strategie-de-communication-linky","status":"publish","type":"page","link":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/projets\/strategie-de-communication-linky\/","title":{"rendered":"Strat\u00e9gie de communication &#8211; LINKY"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"720\" class=\"elementor elementor-720\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07d36e3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"07d36e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c2351 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"a3c2351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"114\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/titre-2-768x114.png\" class=\"attachment-medium_large size-medium_large wp-image-601\" alt=\"Strat\u00e9gie de communication\" srcset=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/titre-2-768x114.png 768w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/titre-2-300x45.png 300w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/titre-2-1024x153.png 1024w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/titre-2.png 1288w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8696a7 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"c8696a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"133\" height=\"150\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/fleur2-133x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-603\" alt=\"fleur sur fond vert\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bbeeb7 e-grid e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"5bbeeb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b73dcd9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"b73dcd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a892e91 elementor-widget elementor-widget-heading\" data-id=\"a892e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ATTENDUS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca5416 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6ca5416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Apr\u00e8s avoir r\u00e9alis\u00e9 l&rsquo;audit, l&rsquo;enjeu \u00e9tait d\u00e9sormais de r\u00e9aliser une strat\u00e9gie de communication pour l&rsquo;entreprise ENEDIS afin de les aider \u00e0 mieux promouvoir leur compteur Linky.<br \/>Pour cela nous pouvions nous aider du persona que nous avions cr\u00e9\u00e9 dans l&rsquo;audit d&rsquo;accessibilit\u00e9 et d&rsquo;ergonomie. Nous avions aussi a disposition le persona r\u00e9alis\u00e9 par le groupe dont nous avons h\u00e9rit\u00e9 le travail pr\u00e9liminaire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e51274a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"e51274a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e37f29 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"1e37f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"22\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/frise2-300x22.png\" class=\"attachment-medium size-medium wp-image-605\" alt=\"frise verte en making tape sur 7 jours\" srcset=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/frise2-300x22.png 300w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/frise2.png 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38356f2 elementor-widget elementor-widget-text-editor\" data-id=\"38356f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>5 jours de projet en classe + 2 jours suppl\u00e9mentaires hors cours<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca92aff e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ca92aff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c8770 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"e4c8770\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"119\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-2-150x119.png\" class=\"attachment-thumbnail size-thumbnail wp-image-600\" alt=\"motif fleur verte\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144cbc3 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"144cbc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"119\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-2-150x119.png\" class=\"attachment-thumbnail size-thumbnail wp-image-600\" alt=\"motif fleur verte\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00ab389 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"00ab389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"119\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-2-150x119.png\" class=\"attachment-thumbnail size-thumbnail wp-image-600\" alt=\"motif fleur verte\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db78fd2 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"db78fd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"119\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-2-150x119.png\" class=\"attachment-thumbnail size-thumbnail wp-image-600\" alt=\"motif fleur verte\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91fdbe4 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"91fdbe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"119\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-2-150x119.png\" class=\"attachment-thumbnail size-thumbnail wp-image-600\" alt=\"motif fleur verte\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2ad9f9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d2ad9f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59fa785 elementor-widget elementor-widget-heading\" data-id=\"59fa785\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COMP\u00c9TENCES : Concevoir ...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2ceb8 elementor-widget elementor-widget-text-editor\" data-id=\"ad2ceb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Une strat\u00e9gie de communication :<\/p><ul><li>choisir une cible<\/li><li>adapter sa communication \u00e0 sa cible<\/li><li>justifier ses choix<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3446fba e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3446fba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9697b8 elementor-widget elementor-widget-image\" data-id=\"d9697b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"221\" height=\"300\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/couverture-audit-groupe2-221x300.png\" class=\"attachment-medium size-medium wp-image-606\" alt=\"couverture-audit-groupe2\" srcset=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/couverture-audit-groupe2-221x300.png 221w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/couverture-audit-groupe2.png 429w\" sizes=\"(max-width: 221px) 100vw, 221px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392e1b4 elementor-widget elementor-widget-image\" data-id=\"392e1b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/drive.google.com\/file\/d\/1GR7oFkgXQeK2Z_UQxL6qzZA_rBRk4fIF\/view?usp=share_link\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"244\" height=\"300\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/01\/couverture-2-244x300.png\" class=\"attachment-medium size-medium wp-image-803\" alt=\"couverture du 2eme projet\" srcset=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/01\/couverture-2-244x300.png 244w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/01\/couverture-2.png 516w\" sizes=\"(max-width: 244px) 100vw, 244px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b8444f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6b8444f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8b554 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"2a8b554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"136\" height=\"150\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/fleur1-136x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-604\" alt=\"fleur sur fond orange\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbcac49 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fbcac49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/projets\/audit-de-communication-linky\/\">Voir le projet pr\u00e9liminaire qui a permis d&rsquo;\u00e9tabli un audit de communication !<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf284c2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"bf284c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2434871 elementor-widget elementor-widget-heading\" data-id=\"2434871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NOTES :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27442c9 elementor-widget elementor-widget-text-editor\" data-id=\"27442c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ce projet a permis \u00e0 tous d&rsquo;am\u00e9liorer l&rsquo;organistaion du travail en groupe. Cela nous aussi appris \u00e0 prioriser les taches \u00e0 r\u00e9aliser<br \/>Personnellement, il m&rsquo;a vraiment permis de me rendre compte du travail d&rsquo;agence de communication. Cela a \u00e9galment facilit\u00e9 mon choix de stage de 1\u00e8re ann\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa59c6b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"fa59c6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e584360 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"e584360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"119\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-2-150x119.png\" class=\"attachment-thumbnail size-thumbnail wp-image-600\" alt=\"motif fleur verte\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a047b1 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"6a047b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"119\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-2-150x119.png\" class=\"attachment-thumbnail size-thumbnail wp-image-600\" alt=\"motif fleur verte\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ae74f elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"71ae74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"119\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-2-150x119.png\" class=\"attachment-thumbnail size-thumbnail wp-image-600\" alt=\"motif fleur verte\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09cfc6f elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"09cfc6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"119\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-2-150x119.png\" class=\"attachment-thumbnail size-thumbnail wp-image-600\" alt=\"motif fleur verte\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14aaf44 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"14aaf44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"119\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-2-150x119.png\" class=\"attachment-thumbnail size-thumbnail wp-image-600\" alt=\"motif fleur verte\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0daaf53 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"0daaf53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"119\" 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data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"119\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-2-150x119.png\" class=\"attachment-thumbnail size-thumbnail wp-image-600\" alt=\"motif fleur verte\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e21a6f elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"8e21a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"119\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-2-150x119.png\" class=\"attachment-thumbnail size-thumbnail wp-image-600\" alt=\"motif fleur verte\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ATTENDUS Apr\u00e8s avoir r\u00e9alis\u00e9 l&rsquo;audit, l&rsquo;enjeu \u00e9tait d\u00e9sormais de r\u00e9aliser une strat\u00e9gie de communication pour l&rsquo;entreprise ENEDIS afin de les aider \u00e0 mieux promouvoir leur compteur Linky.Pour cela nous pouvions nous aider du persona que nous avions cr\u00e9\u00e9 dans l&rsquo;audit d&rsquo;accessibilit\u00e9 et d&rsquo;ergonomie. Nous avions aussi a disposition le persona r\u00e9alis\u00e9 par le groupe dont nous avons h\u00e9rit\u00e9 le travail pr\u00e9liminaire. 5 jours de projet en classe + 2 jours suppl\u00e9mentaires hors cours COMP\u00c9TENCES : Concevoir &#8230; Une strat\u00e9gie de communication : choisir une cible adapter sa communication \u00e0 sa cible justifier ses choix Voir le projet pr\u00e9liminaire qui a permis d&rsquo;\u00e9tabli un audit de communication ! NOTES : Ce projet a permis \u00e0 tous d&rsquo;am\u00e9liorer l&rsquo;organistaion du travail en groupe. Cela nous aussi appris \u00e0 prioriser les taches \u00e0 r\u00e9aliserPersonnellement, il m&rsquo;a vraiment permis de me rendre compte du travail d&rsquo;agence de communication. Cela a \u00e9galment facilit\u00e9 mon choix de stage de 1\u00e8re ann\u00e9e.<\/p>\n","protected":false},"author":1,"featured_media":803,"parent":115,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-720","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gie de communication - LINKY - L\u00e9a Fernandez<\/title>\n<meta name=\"description\" content=\"Mise en place d&#039;une strat\u00e9gie de communication pour le compteur Linky. 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