{"id":614,"date":"2025-12-30T16:35:02","date_gmt":"2025-12-30T15:35:02","guid":{"rendered":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/?page_id=614"},"modified":"2026-01-11T16:46:03","modified_gmt":"2026-01-11T15:46:03","slug":"audit-de-communication-linky","status":"publish","type":"page","link":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/projets\/audit-de-communication-linky\/","title":{"rendered":"Audit de communication &#8211; LINKY"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"614\" class=\"elementor elementor-614\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07d36e3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"07d36e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c2351 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"a3c2351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"156\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/01\/titre-1-e1768138041123-768x156.png\" class=\"attachment-medium_large size-medium_large wp-image-2143\" alt=\"Audit de communication\" srcset=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/01\/titre-1-e1768138041123-768x156.png 768w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/01\/titre-1-e1768138041123-300x61.png 300w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/01\/titre-1-e1768138041123-1024x208.png 1024w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/01\/titre-1-e1768138041123.png 1110w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8696a7 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"c8696a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"136\" height=\"150\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/fleur1-136x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-604\" alt=\"fleur sur fond orange\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bbeeb7 e-grid e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"5bbeeb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b73dcd9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"b73dcd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a892e91 elementor-widget elementor-widget-heading\" data-id=\"a892e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ATTENDUS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca5416 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6ca5416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;enjeu \u00e9tait de r\u00e9aliser un audit de communication sur le compteur Linky implant\u00e9 par ENEDIS.<br \/>Pour cela, plusieurs audit on du \u00eatre r\u00e9alis\u00e9s : un audit de contexte, un audit de trafic, un audit des visites et des comportements, un audit \u00e9conomique, un audit d&rsquo;accessibilit\u00e9 et d&rsquo;ergonomie ainsi qu&rsquo;un audit s\u00e9miotique. Ce travail a \u00e9t\u00e9 r\u00e9alis\u00e9 par groupe de cinq.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e51274a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"e51274a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e37f29 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"1e37f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"22\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/frise-300x22.png\" class=\"attachment-medium size-medium wp-image-602\" alt=\"frise jaune en making tape sur 6 jours\" srcset=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/frise-300x22.png 300w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/frise.png 502w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38356f2 elementor-widget elementor-widget-text-editor\" data-id=\"38356f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>5 jours de projet en classe + 1 jour suppl\u00e9mentaire hors cours<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca92aff e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ca92aff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c8770 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"e4c8770\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"127\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-150x127.png\" class=\"attachment-thumbnail size-thumbnail wp-image-598\" alt=\"motif fleur orange\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-406cd70 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"406cd70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"127\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-150x127.png\" class=\"attachment-thumbnail size-thumbnail wp-image-598\" alt=\"motif fleur orange\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc50ad elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"3fc50ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"127\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-150x127.png\" class=\"attachment-thumbnail size-thumbnail wp-image-598\" alt=\"motif fleur orange\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbc711b elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"dbc711b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"127\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-150x127.png\" class=\"attachment-thumbnail size-thumbnail wp-image-598\" alt=\"motif fleur orange\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47685ea elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"47685ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"127\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-150x127.png\" class=\"attachment-thumbnail size-thumbnail wp-image-598\" alt=\"motif fleur orange\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2ad9f9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d2ad9f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59fa785 elementor-widget elementor-widget-heading\" data-id=\"59fa785\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comp\u00e9tence : COMPRENDRE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2ceb8 elementor-widget elementor-widget-text-editor\" data-id=\"ad2ceb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Comment faire un \u00e9tat des lieux de la pr\u00e9sence en ligne d&rsquo;une entreprise ?<\/li><li>A quoi servent des outils tel que le PESTEL et le SWOT ?<\/li><li>Quelle est &lsquo;importance de faire un travail d&rsquo;\u00e9tude des r\u00e9seaux sociaux d&rsquo;un entreprise ?<\/li><li>Quelle est la r\u00e9glementation li\u00e9e \u00e0 la composition d&rsquo;un site internet ?<\/li><li>Quelle est l&rsquo;utilit\u00e9 de bien identifier des cibles ?<\/li><li>Comment et pourquoi analyser l&rsquo;image visuelle d&rsquo;une entreprise ?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9697b8 elementor-widget elementor-widget-image\" data-id=\"d9697b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/drive.google.com\/file\/d\/1rWvqZm6WJZ404j72E3kFXx9Ajf3_4frV\/view?usp=share_link\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"300\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/couverture-247x300.png\" class=\"attachment-medium size-medium wp-image-599\" alt=\"couverture du 1er projet\" srcset=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/couverture-247x300.png 247w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/couverture.png 453w\" sizes=\"(max-width: 247px) 100vw, 247px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddf3a74 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ddf3a74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20e6782 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"20e6782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"133\" height=\"153\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/fleur2.png\" class=\"attachment-medium_large size-medium_large wp-image-603\" alt=\"fleur sur fond vert\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c81ecc1 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c81ecc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/projets\/strategie-de-communication-linky\/\">Voir le projet compl\u00e9mentaire qui propose ensuite une nouvelle strat\u00e9gie de communication pour la marque !<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf284c2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"bf284c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2434871 elementor-widget elementor-widget-heading\" data-id=\"2434871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NOTES :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27442c9 elementor-widget elementor-widget-text-editor\" data-id=\"27442c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>J&rsquo;ai pu, \u00e0 travers ce projet, mettre en avant mes qualit\u00e9s d&rsquo;analyse, de synth\u00e8se et de r\u00e9daction.<br \/>J&rsquo;ai aussi sollicit\u00e9 mon leadership \u00a0et j&rsquo;ai travaill\u00e9 sur mon lach\u00e9-prise et mon perfectionnisme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa59c6b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"fa59c6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-747f2e1 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"747f2e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"127\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-150x127.png\" class=\"attachment-thumbnail size-thumbnail wp-image-598\" alt=\"motif fleur orange\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d995f55 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"d995f55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"127\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-150x127.png\" class=\"attachment-thumbnail size-thumbnail wp-image-598\" alt=\"motif fleur orange\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d90e9ad elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"d90e9ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"127\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-150x127.png\" class=\"attachment-thumbnail size-thumbnail wp-image-598\" alt=\"motif fleur orange\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2491f9 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"a2491f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"127\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-150x127.png\" class=\"attachment-thumbnail size-thumbnail wp-image-598\" alt=\"motif fleur orange\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d79b813 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"d79b813\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"127\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-150x127.png\" class=\"attachment-thumbnail size-thumbnail wp-image-598\" alt=\"motif fleur orange\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e5dd8 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"94e5dd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"127\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-150x127.png\" class=\"attachment-thumbnail size-thumbnail wp-image-598\" alt=\"motif fleur orange\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fe56f9 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"0fe56f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"127\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-150x127.png\" class=\"attachment-thumbnail size-thumbnail wp-image-598\" alt=\"motif fleur orange\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbc2977 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"dbc2977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"127\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-150x127.png\" class=\"attachment-thumbnail size-thumbnail wp-image-598\" alt=\"motif fleur orange\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7384e8a elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"7384e8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"127\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-150x127.png\" class=\"attachment-thumbnail size-thumbnail wp-image-598\" alt=\"motif fleur orange\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-614f6f6 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"614f6f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"127\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-150x127.png\" class=\"attachment-thumbnail size-thumbnail wp-image-598\" alt=\"motif fleur orange\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a542a18 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"a542a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"127\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2025\/12\/motif-fleur-150x127.png\" class=\"attachment-thumbnail size-thumbnail wp-image-598\" alt=\"motif fleur orange\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ATTENDUS L&rsquo;enjeu \u00e9tait de r\u00e9aliser un audit de communication sur le compteur Linky implant\u00e9 par ENEDIS.Pour cela, plusieurs audit on du \u00eatre r\u00e9alis\u00e9s : un audit de contexte, un audit de trafic, un audit des visites et des comportements, un audit \u00e9conomique, un audit d&rsquo;accessibilit\u00e9 et d&rsquo;ergonomie ainsi qu&rsquo;un audit s\u00e9miotique. Ce travail a \u00e9t\u00e9 r\u00e9alis\u00e9 par groupe de cinq. 5 jours de projet en classe + 1 jour suppl\u00e9mentaire hors cours Comp\u00e9tence : COMPRENDRE Comment faire un \u00e9tat des lieux de la pr\u00e9sence en ligne d&rsquo;une entreprise ? A quoi servent des outils tel que le PESTEL et le SWOT ? Quelle est &lsquo;importance de faire un travail d&rsquo;\u00e9tude des r\u00e9seaux sociaux d&rsquo;un entreprise ? Quelle est la r\u00e9glementation li\u00e9e \u00e0 la composition d&rsquo;un site internet ? Quelle est l&rsquo;utilit\u00e9 de bien identifier des cibles ? Comment et pourquoi analyser l&rsquo;image visuelle d&rsquo;une entreprise ? Voir le projet compl\u00e9mentaire qui propose ensuite une nouvelle strat\u00e9gie de communication pour la marque ! NOTES : J&rsquo;ai pu, \u00e0 travers ce projet, mettre en avant mes qualit\u00e9s d&rsquo;analyse, de synth\u00e8se et de r\u00e9daction.J&rsquo;ai aussi sollicit\u00e9 mon leadership \u00a0et j&rsquo;ai travaill\u00e9 sur mon lach\u00e9-prise et mon perfectionnisme.<\/p>\n","protected":false},"author":1,"featured_media":599,"parent":115,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-614","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audit de communication - LINKY - L\u00e9a Fernandez<\/title>\n<meta name=\"description\" content=\"R\u00e9alisation d&#039;un audit de communication sur le compteur Linky implant\u00e9 par ENEDIS. 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