{"id":3404,"date":"2026-02-27T18:34:18","date_gmt":"2026-02-27T17:34:18","guid":{"rendered":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/?page_id=3404"},"modified":"2026-03-16T21:46:31","modified_gmt":"2026-03-16T20:46:31","slug":"kolo","status":"publish","type":"page","link":"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/projets\/kolo\/","title":{"rendered":"Kolo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3404\" class=\"elementor elementor-3404\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c904863 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"c904863\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e476b71 elementor-widget elementor-widget-image\" data-id=\"e476b71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/cropped-favicon-spf-512-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-3410\" alt=\"SECOURS POP LOGO\" srcset=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/cropped-favicon-spf-512-150x150.png 150w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/cropped-favicon-spf-512-300x300.png 300w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/cropped-favicon-spf-512.png 512w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f1e5f elementor-widget elementor-widget-heading\" data-id=\"c2f1e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">SECOURS POPULAIRE 65 : <\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dc6a50 elementor-widget elementor-widget-image\" data-id=\"6dc6a50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"264\" height=\"300\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/01\/kolo-e1772214935857-264x300.png\" class=\"attachment-medium size-medium wp-image-899\" alt=\"Photo Kolo\" srcset=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/01\/kolo-e1772214935857-264x300.png 264w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/01\/kolo-e1772214935857-902x1024.png 902w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/01\/kolo-e1772214935857-768x872.png 768w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/01\/kolo-e1772214935857.png 964w\" sizes=\"(max-width: 264px) 100vw, 264px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6b104b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"f6b104b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-558401c elementor-absolute elementor-widget elementor-widget-image\" data-id=\"558401c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/relay-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-3715\" alt=\"relay logo agence\" srcset=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/relay-150x150.png 150w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/relay-300x298.png 300w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/relay.png 366w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f60f1f elementor-widget elementor-widget-text-editor\" data-id=\"3f60f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><u>ATTENDUS ET CONTEXTE :<\/u><\/span><\/p><p>Le projet Kolo est n\u00e9 d\u2019une rencontre avec un membre du Secours Populaire 65 engag\u00e9 dans des actions solidaires \u00e0 Madagascar.\u00a0<\/p><p><span style=\"text-align: var(--text-align);\">L\u2019association soutient des projets li\u00e9s \u00e0 l\u2019\u00e9ducation, la sant\u00e9 et l\u2019acc\u00e8s aux ressources essentielles, avec une dimension environnementale forte.\u00a0<\/span><span style=\"text-align: var(--text-align);\">Notre mission consistait \u00e0 d\u00e9velopper la communication de l\u2019association afin de valoriser ses actions, renforcer sa visibilit\u00e9 notamment ses initiatives men\u00e9es \u00e0 Madagascar.\u00a0<\/span><span style=\"text-align: var(--text-align);\">Nous devions \u00e9galement s\u2019organiser en agence de communication et produire un site internet rendant compte de notre travail.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a838e87 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a838e87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb92c9a elementor-widget elementor-widget-image\" data-id=\"cb92c9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/stickers-to-do-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-3602\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c042a0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4c042a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8185777 elementor-widget elementor-widget-heading\" data-id=\"8185777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><u>ORGANISATION :<\/u><\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea2dc86 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ea2dc86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a931123 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a931123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Apr\u00e8s analyse des actions existantes et discussions avec le commanditaire, la strat\u00e9gie s\u2019est organis\u00e9e autour de trois p\u00f4les avec chacun son groupe de travail :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-632b954 elementor-widget elementor-widget-text-editor\" data-id=\"632b954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li dir=\"ltr\" aria-level=\"1\"><p dir=\"ltr\" role=\"presentation\">la communication institutionnelle<\/p><\/li><li dir=\"ltr\" aria-level=\"1\"><p dir=\"ltr\" role=\"presentation\">la communication locale<\/p><\/li><li dir=\"ltr\" aria-level=\"1\"><p dir=\"ltr\" role=\"presentation\">la collecte de fonds<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86fbe60 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"86fbe60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-81b98fc e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"81b98fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-197ca5b elementor-widget elementor-widget-heading\" data-id=\"197ca5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><u>COMP\u00c9TENCES<\/u><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c953c4 elementor-widget elementor-widget-text-editor\" data-id=\"8c953c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">\u00c9laboration d\u2019un plan de communication complet (cibles, messages, \u00e9v\u00e9nements, supports\u2026)<\/span><\/li><li><span style=\"font-weight: 400;\">Communication, coordination et adaptabilit\u00e9 vis-\u00e0-vis du commanditaire<\/span><\/li><li><span style=\"font-weight: 400;\">Maintien de la structuration du travail par p\u00f4les et coordination des productions.<\/span><\/li><li><span style=\"font-weight: 400;\">Aide \u00e0 la d\u00e9finition d\u2019une identit\u00e9 visuelle (logo et charte graphique r\u00e9alis\u00e9s par le collectif).<\/span><\/li><li><span style=\"font-weight: 400;\">Cr\u00e9ation d\u2019un site institutionnel pens\u00e9 dans une logique de blog et de p\u00e9rennisation des contenus, et structuration \u00e9ditoriale.<\/span><\/li><li><span style=\"font-weight: 400;\">Optimisation des contenus et de l\u2019architecture du site afin d\u2019am\u00e9liorer sa visibilit\u00e9 et son accessibilit\u00e9.<\/span><br style=\"font-weight: 400;\" \/><br \/><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cec7f47 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"cec7f47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f662c5d elementor-widget elementor-widget-image\" data-id=\"f662c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"275\" height=\"300\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/stickers-plante-275x300.png\" class=\"attachment-medium size-medium wp-image-3601\" alt=\"\" srcset=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/stickers-plante-275x300.png 275w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/stickers-plante.png 423w\" sizes=\"(max-width: 275px) 100vw, 275px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a57c3b elementor-widget elementor-widget-image\" data-id=\"4a57c3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"104\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/stickers-dont-forget-300x104.png\" class=\"attachment-medium size-medium wp-image-3599\" alt=\"\" srcset=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/stickers-dont-forget-300x104.png 300w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/stickers-dont-forget.png 320w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b7bc4 elementor-widget elementor-widget-image\" data-id=\"a5b7bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"216\" height=\"300\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/stickers-globe-216x300.png\" class=\"attachment-medium size-medium wp-image-3600\" alt=\"\" srcset=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/stickers-globe-216x300.png 216w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/stickers-globe.png 257w\" sizes=\"(max-width: 216px) 100vw, 216px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adf8996 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"adf8996\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-19b092a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"19b092a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d59e03c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d59e03c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.relay-agence.fr\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir le site internet de l'agence<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09034f2 elementor-widget elementor-widget-image\" data-id=\"09034f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/Capture-decran-2026-02-28-a-13.51.56-300x300.jpeg\" class=\"attachment-medium size-medium wp-image-3659\" alt=\"Post Madagascar Kolo\" srcset=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/Capture-decran-2026-02-28-a-13.51.56-300x300.jpeg 300w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/Capture-decran-2026-02-28-a-13.51.56-150x150.jpeg 150w, https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/wp-content\/uploads\/2026\/02\/Capture-decran-2026-02-28-a-13.51.56.jpeg 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f64b69a elementor-widget elementor-widget-text-editor\" data-id=\"f64b69a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Exemple de contenu r\u00e9alis\u00e9 pour les r\u00e9seaux sociaux de Kolo, projet fond\u00e9 par le Secours Populaire<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2bad23 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d2bad23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-889d4ff elementor-widget elementor-widget-text-editor\" data-id=\"889d4ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><u>NOTE :<\/u><\/p><p><span style=\"font-weight: 400;\">J\u2019ai int\u00e9gr\u00e9 le p\u00f4le communication institutionnelle, au sein duquel nous avons \u00e9labor\u00e9 un plan de communication complet. Ce travail s\u2019est construit \u00e0 travers des \u00e9changes r\u00e9guliers avec le commanditaire et m\u2019a permis de me confronter \u00e0 une r\u00e9alit\u00e9 de terrain. En effet, j\u2019ai trouv\u00e9 que travailler avec une association repr\u00e9sente un v\u00e9ritable enjeu. Nous avons d\u00fb composer avec un d\u00e9calage g\u00e9n\u00e9rationnel et des diff\u00e9rences de fonctionnement qui ont parfois rendu la d\u00e9finition des attendus complexe. Cette situation m\u2019a appris \u00e0 clarifier une demande, \u00e0 reformuler les objectifs et \u00e0 ajuster ma posture professionnelle.<\/span><\/p><p><span style=\"font-weight: 400;\">Les allers-retours fr\u00e9quents m\u2019ont \u00e9galement confront\u00e9e \u00e0 une difficult\u00e9 formatrice : apprendre \u00e0 \u00e9couter les retours sans laisser ceux-ci orienter excessivement notre r\u00e9flexion cr\u00e9ative. Nous avons d\u00fb, sur recommandation de nos professeurs, trouver un \u00e9quilibre entre respect du commanditaire et coh\u00e9rence strat\u00e9gique.<\/span><\/p><p><span style=\"font-weight: 400;\">En parall\u00e8le, j\u2019ai \u00e9t\u00e9 responsable de la cr\u00e9ation du site d\u2019agence sur WordPress et de son optimisation SEO, ce qui m\u2019a permis de d\u00e9velopper des comp\u00e9tences techniques solides en structuration de contenu et en r\u00e9f\u00e9rencement naturel.<\/span><\/p><p><span style=\"font-weight: 400;\">Ce projet m\u2019a marqu\u00e9 autant par la complexit\u00e9 de son organisation et la rigueur qu\u2019il a n\u00e9cessit\u00e9 que par ses enjeux r\u00e9els, son apprentissage humain et professionnel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SECOURS POPULAIRE 65 : ATTENDUS ET CONTEXTE : Le projet Kolo est n\u00e9 d\u2019une rencontre avec un membre du Secours Populaire 65 engag\u00e9 dans des actions solidaires \u00e0 Madagascar.\u00a0 L\u2019association soutient des projets li\u00e9s \u00e0 l\u2019\u00e9ducation, la sant\u00e9 et l\u2019acc\u00e8s aux ressources essentielles, avec une dimension environnementale forte.\u00a0Notre mission consistait \u00e0 d\u00e9velopper la communication de l\u2019association afin de valoriser ses actions, renforcer sa visibilit\u00e9 notamment ses initiatives men\u00e9es \u00e0 Madagascar.\u00a0Nous devions \u00e9galement s\u2019organiser en agence de communication et produire un site internet rendant compte de notre travail. ORGANISATION : Apr\u00e8s analyse des actions existantes et discussions avec le commanditaire, la strat\u00e9gie s\u2019est organis\u00e9e autour de trois p\u00f4les avec chacun son groupe de travail : la communication institutionnelle la communication locale la collecte de fonds COMP\u00c9TENCES \u00c9laboration d\u2019un plan de communication complet (cibles, messages, \u00e9v\u00e9nements, supports\u2026) Communication, coordination et adaptabilit\u00e9 vis-\u00e0-vis du commanditaire Maintien de la structuration du travail par p\u00f4les et coordination des productions. Aide \u00e0 la d\u00e9finition d\u2019une identit\u00e9 visuelle (logo et charte graphique r\u00e9alis\u00e9s par le collectif). Cr\u00e9ation d\u2019un site institutionnel pens\u00e9 dans une logique de blog et de p\u00e9rennisation des contenus, et structuration \u00e9ditoriale. Optimisation des contenus et de l\u2019architecture du site afin d\u2019am\u00e9liorer sa visibilit\u00e9 et son accessibilit\u00e9. Voir le site internet de l&rsquo;agence Exemple de contenu r\u00e9alis\u00e9 pour les r\u00e9seaux sociaux de Kolo, projet fond\u00e9 par le Secours Populaire NOTE : J\u2019ai int\u00e9gr\u00e9 le p\u00f4le communication institutionnelle, au sein duquel nous avons \u00e9labor\u00e9 un plan de communication complet. Ce travail s\u2019est construit \u00e0 travers des \u00e9changes r\u00e9guliers avec le commanditaire et m\u2019a permis de me confronter \u00e0 une r\u00e9alit\u00e9 de terrain. En effet, j\u2019ai trouv\u00e9 que travailler avec une association repr\u00e9sente un v\u00e9ritable enjeu. Nous avons d\u00fb composer avec un d\u00e9calage g\u00e9n\u00e9rationnel et des diff\u00e9rences de fonctionnement qui ont parfois rendu la d\u00e9finition des attendus complexe. Cette situation m\u2019a appris \u00e0 clarifier une demande, \u00e0 reformuler les objectifs et \u00e0 ajuster ma posture professionnelle. Les allers-retours fr\u00e9quents m\u2019ont \u00e9galement confront\u00e9e \u00e0 une difficult\u00e9 formatrice : apprendre \u00e0 \u00e9couter les retours sans laisser ceux-ci orienter excessivement notre r\u00e9flexion cr\u00e9ative. Nous avons d\u00fb, sur recommandation de nos professeurs, trouver un \u00e9quilibre entre respect du commanditaire et coh\u00e9rence strat\u00e9gique. En parall\u00e8le, j\u2019ai \u00e9t\u00e9 responsable de la cr\u00e9ation du site d\u2019agence sur WordPress et de son optimisation SEO, ce qui m\u2019a permis de d\u00e9velopper des comp\u00e9tences techniques solides en structuration de contenu et en r\u00e9f\u00e9rencement naturel. Ce projet m\u2019a marqu\u00e9 autant par la complexit\u00e9 de son organisation et la rigueur qu\u2019il a n\u00e9cessit\u00e9 que par ses enjeux r\u00e9els, son apprentissage humain et professionnel.<\/p>\n","protected":false},"author":1,"featured_media":1434,"parent":115,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3404","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kolo - L\u00e9a Fernandez<\/title>\n<meta name=\"description\" content=\"Film Pocket : r\u00e9aliser un film avec son t\u00e9l\u00e9phone portable comme cam\u00e9ra tout en respectant un th\u00e8me : &quot;comme un poisson hors de l&#039;eau&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mmi-tarbes.fr\/TP_STRAT-2025-2026\/FERNANDEZ_Lea\/Site\/projets\/kolo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kolo - 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